Hyundai Mobis has set its sights on revolutionizing the automotive display market with the introduction of its cutting-edge QL Display (Quantum Dot and Local Dimming Display). Unveiled on the 30th of November, this technology breakthrough combines Quantum Dot and Local Dimming technologies to deliver an unparalleled visual experience in vehicles.
Quantum Leap in Display Technology with QL Display
The QL Display marks a significant leap forward in vehicle display technology, presenting a fusion of Quantum Dot technology for enhanced color reproduction and Local Dimming technology for superior contrast between light and dark colors. The result is a display that not only maximizes brightness and clarity but also offers the flexibility to slim down its design according to customer preferences.
Performance Parity with OLED, Affordable Price Tag
While OLED displays have gained popularity for their high performance, the prohibitive costs have limited their widespread application in the automotive sector. In contrast, Hyundai Mobis’ QL Display not only matches OLED in terms of performance but also boasts a competitive pricing strategy. This puts the QL Display in a unique position, offering premium performance without breaking the bank.
Key Features and Specifications
The QL Display features a 27-inch large, curved screen, providing an immersive visual experience within the vehicle. Its slim design, measuring at 14.5mm, can be further customized to approximately 10mm based on customer requests. This adaptability is crucial as the global trend in vehicle displays leans towards integrated large-screen structures spanning from the driver’s seat to the passenger side.
Aggressive Market Expansion
Hyundai Mobis is actively pursuing new orders in the premium vehicle display sector, with plans to engage global automaker clients in North America and Europe. The company aims to showcase the QL Display’s prowess at global mobility events like CES, reinforcing its position as a leader in the next-generation display sector.
Building on Past Successes
This announcement comes on the heels of Hyundai Mobis’ introduction of the world’s first rollable display last year, solidifying the company’s commitment to staying ahead in the rapidly evolving display technology landscape. By consistently pushing the boundaries of innovation, Hyundai Mobis aims to dominate the premium vehicle display market, leveraging its technological strengths and captivating audiences worldwide.